![]() Also because Google Chrome is now the market leader among browsers with 63.3%.₅ 3. Google knows where you are and what interests you. Whether you make a search query on your laptop at home or use Google Maps to navigate to a friend. The company reads users' usage data for advertising purposes. Your own search queries alone could power a 60-watt light bulb for 3 hours a month.₃ To the company's credit, it was able to meet its global energy needs with 100% renewable energies in 2017.₄ Each individual search query consumes 0.0003 kilowatts. Google's data centers consume an enormous amount of energy. With about 90% market share₁ and $39.27 billion in revenue in quarter 4/2019₂, the company not only dominates the search engine market.īut some Criticisms keep coming up that make people look for alternatives to Google: 1. The search engine and the company behind it have developed enormously during this time. Surely you have been using Google as a search engine for several years or decades. Why a sustainable alternative to Google? About 64,000 search queries per second (according to ) have a high energy consumption and generate vast amounts of usable data. Here is another short Table of contents about the article: Now, in this article, I'm going to introduce you to green search engines that you can use as an alternative to Google for your next searches. Even though Google does a lot for sustainability on our planet, I therefore went in search of sustainable alternatives to Google. ![]() power consumption, data collection or tax tricks. Unlike Google and other search engines, Ecosia promises to dump all records of users' activities after 48 hours and not mine the data for marketing purposes.Is there a sustainable search engine As real Alternative to Google? As useful as the search engine is, the company also has to deal with justified criticisms time and again - e.g. It will be taking on powerhouse Google, a search engine so popular that the California company's name is used as a verb to refer to searching the Internet. More than half the world's rainforests have been destroyed in the past 50 years and the amount of rainforest burned or cut down each year is greater than the size of England, according to Ecosia.ĭeforestation generates climate changing carbon dioxide while eliminating precious wildlife habitat along with trees that produce life-sustaining oxygen.Įcosia said it is following through on its green theme by relying on data centers that run on electricity from alternative sources that do not spew heat-trapping gases. ![]() The WWF estimated that over the course of a year, a typical Internet user relying on Ecosia for search queries could protect a patch of rainforest about the size of an ice hockey rink, or 2,000 square meters (21,530 square feet).Ī rainforest expanse the size of Switzerland could be saved annually with money generated by one percent of the world's Internet users switching to Ecosia, according to the WWF. "Ecosia believes that there is a more eco-friendly way of using these huge profits and that the money should better be used to fight global warming." "Thanks to sponsored links, search engines earn billions every year," said Ecosia founder Christian Kroll. "Each search with Ecosia will protect a piece of rainforest, so by making Ecosia your search engine, you can actually help the environment one search at a time."Įcosia is banking on the same online advertising tactics that have pumped a fortune into the coffers of Internet search king Google, with the funds benefiting nature instead of investors.Īdvertisers typically pay search engines for each click on sponsored links appearing on results pages. ![]() "Ecosia will definitely be the world's greenest search engine," WWF said in a statement. A brain child of "green-minded friends" in Berlin, is powered by Bing and Yahoo! search technology but gives at least 80 percent of its revenue to the World Wildlife Fund (WWF) to protect rainforests.Įcosia has timed its official launch for Monday to coincide with the start of world climate talks in Copenhagen.
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